ANDX

Client: ANDX (Formerly AND Agency)
Objective: Refresh the brand across all mediums and create an updated brand guide complete with newly formulated core values and messaging, collateral for both client-facing and internal materials, and the website using the original font family and palette.

BRAND GUIDELINES

The look and feel of the company was transformed to be more chic and simple using the original font family and palette as a base. Cutting down use of the other loud colors Orange and Gold, “Teal & Steel” became the new motto for creating collateral and cementing brand recognition in a more sophisticated manner. A secondary font was introduced to spice things up when needed. Core values were established alluding to the company name.

COLLATERAL

New social media templates, PowerPoint templates, one pagers, business cards, letterhead, and more were created to reflect the updated branding.

WEBSITE

Collaborating with the Marketing Manager for copy and content, pages were built out to better reflect what the company does in a clear way. Focusing on the newly set channels of business (XD, XT, XP, and XM) we were able to successfully develop a website that demonstrated ANDX’s full arsenal of capabilities. Case Studies were mocked up and occasionally animated to better showcase these possibilities. An experienced motion designer was utilized to create a looping header video following my storyboard.