HOMEPAGE REDESIGN

Client: Maytag
Objective: Sell-in a complete redesign of Maytag’s outdated homepage and revamp the layout so that the consumer can more easily navigate to their desired destination.

THE SOLUTION

Working alongside digital strategists, copywriters, designers, and the UX and Group Creative leads, we developed a grid system that cleanly provided swift navigation to each SCLP (sub-category landing page) both on desktop and mobile. The resulting page also condensed a massive banner into a one-click Owner Section, engaged users with animated hover states, and touted dependability and new products via an Advertising Section and a Reviews Section. Please view the live page on Maytag.com.